What is said (and not said) about suicide is important.
Suicidal behaviour can be learned through the media.
Media can play a crucial role in reducing suicides deaths by providing safe media coverage, improving awareness and promoting help-seeking.
Media guidelines supporting the responsible reporting of suicide by the media can reduce suicide rates, and in providing safe, quality media coverage, improve awareness and help seeking.
In Australia, these guidelines have been developed by the Mindframe National Media Initiative.
The community also needs to drive the conversation about what is working locally, what people can do to help and where more attention is required. We are supporting local organisations to take a more proactive and coordinated approach to engaging with the media and managing this conversation.